The trust factor in the cognitive era

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Digital trust has become a key factor in the depth of relationship between consumers and their providers. Recent well-publicized data hacks and security breaches have humbled even mighty companies, leaving their reputations in question and their balance sheets damaged. Communication service providers (CSPs) have the luxury of being among the most trusted organizations for personal data security by consumers. But a single security lapse can seriously erode that trust. For CSPs to maintain their privileged position and capitalize on the trust consumers place in them, they must understand customer mindsets and focus on three specific fundamentals: transparency, value exchange and security.

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Meet the authors:

Mario Cavestany

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, VP, IBM Telecommunications, Media and Entertainment, (TME) Industries, Europe, IBM Global Markets;
Rob van den Dam, Global Industry Leader - Telecommunications; Bob Fox

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, Global Industry Leader - Telecommunications

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