Sharpening your digital edge

Digital Reinvention® in industrial products

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Standing out in business-to-business customer engagement

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Executive overview

Authors: Karen Butner

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, Digital Operations and IoT Leader, IBM Institute for Business Value,
Mark Crowther

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, IBM Digital Strategy & iX,
José R. Favilla

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, Director, WW Industry Solutions for Industrial Products,
Manish Chawla

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, Global Industry General Manager for Industrial Products,
Anthony Marshall

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, Research Director, IBM Institute for Business Value, IBM Global Business Services

Reimagining the enterprise Digital technologies are altering how people and businesses interact. Digital forces are creating unprecedented levels of industry dislocation, fundamentally changing the economics of business. To succeed in this disruptive environment, organizations need to offer compelling new experiences, establish new focus, build new expertise and devise new ways of working. Business-to-business (B2B) organizations are not immune to these forces. Like their end-customer-facing counterparts, industrial products leaders will ultimately face a stark choice: either digitally reinvent their enterprises or watch as their businesses decline around them. Successful Digital Reinvention™ will involve a fundamental reimagining of how an organization operates and how it engages with its environment.

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