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Accelerating Digital Reinvention® with component business modeling


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On the horns of a dilemma

Traditional business models are in a state of flux. In the most recent IBM Institute for Business Value CEO study, 60 percent of CEOs surveyed said that more competition is coming from outside their industry, a 50 percent increase since 2013. As a result, many business leaders today find themselves on what feels like the horns of a dilemma. Do they digitally reinvent their businesses, or try to hang on as discrete parts of their organizations are ravaged by more nimble, technologically superior upstarts from outside their core industry?

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How can IBM help you?

Create a superior customer experience, build agile core banking systems, offer innovative payment services and optimize enterprise risk management.

Visit IBM Banking and Financial Markets Technology

Represent business problems mathematically to create effective analytical decision-support applications

Create optimization models for your business


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Meet the authors:

Edward Giesen

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, Partner, Digital Business Strategy and Transformation;
André Ribeiro

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, Senior Manager, Digital Strategy Center of Competence, IBM Global Business Services;
Anthony Marshall, Senior Research Director, IBM Institute for Business Value

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