HomeMarketing and Sales, CMO

Agile, meet design thinking


Get better experiences to market faster

Download the full report

First impressions matter To compete in today’s rapid-fire world, organizations are pressured to bring high quality, differentiated products and services to market quickly. But the push to “get something out there” can lead to experiences that aren’t relevant to real customer needs. If you miss the mark, you may not get a second chance. Traditionally, designers and developers have had to operate within isolated functional areas. By building multidisciplinary teams and combining a design thinking approach with agile methodologies, you can release efficiently and increase the likelihood that a customer’s first impression will be a good one.

Download the full report

How can IBM help you?

Intersecting strategy, creativity & technology

Partner with us to build your business by design


Bookmark this Report  


Meet the Authors:

Robert Lukasik

Connect with author:


, Global Executive Creative Director, IBM iX,
Joni Saylor

Connect with author:


, Design Principal, Enterprise Design Thinking, IBM

Related reports
Learn about perception gaps between customer experience (CX) practitioners and executives regarding artificial intelligence (AI).
Access data and interviews with more than 2,000 CMOs to explore how the CMO role is evolving in response to a challenging, changing landscape.
Recent improvements in artificial intelligence, machine learning and other cognitive technologies are poised to change everything for call centers.
Artificial intelligence is unleashing a new era in customer experience – but many companies lack the strategy and skills to fulfill AI aspirations.