Agile, meet design thinking

Get better experiences to market faster

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Executive overview

Authors: Robert Lukasik, Global Executive Creative Director, IBM iX, Joni Saylor, Design Principal, Enterprise Design Thinking, IBM

First impressions matter To compete in today’s rapid-fire world, organizations are pressured to bring high quality, differentiated products and services to market quickly. But the push to “get something out there” can lead to experiences that aren’t relevant to real customer needs. If you miss the mark, you may not get a second chance. Traditionally, designers and developers have had to operate within isolated functional areas. By building multidisciplinary teams and combining a design thinking approach with agile methodologies, you can release efficiently and increase the likelihood that a customer’s first impression will be a good one.

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