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Designer data


How product engineering approaches for electronics can serve insights for the entire organization

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For much of the history of electronics products, data has been valuable but not central to the design process. Data has offered validation, been an output of usage or input into products. But now, data capture is a vital design consideration that exists alongside mechanical, electrical, electronic and software engineering. Thinking machines will leverage data across a machine’s lifecycle to help deliver more relevant and educated interactions. Captured data will help answer questions across the organization. As design becomes more data-centric, the potential for new opportunities and new businesses will cause data to be viewed more like intellectual property.


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We work with you to design solutions specifically for your needs. We integrate leading technology and IBM’s advanced R&D labs to transform your business into a cognitive enterprise.

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The electronics industry is infusing intelligence into products and connecting them to everything. Companies that figure out how to turn that data into actionable insights will create new business models and deliver greater value to customers.

Discover the untapped potential in your electronics supply chain


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Meet the Authors:

Rami Ahola

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, Global Leader, Electronics Industry Center of Competence,
Susan Hallen

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, IP Management Solutions Manager, IBM

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