The platform advantage in electronics

How “asset-light” organizations can thrive in the new data economy

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Executive overview

Authors: Bruce Anderson

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, Global Managing Director, IBM electronics industry,
Reza Firouzbakht

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, Digital Strategy Leader, Electronics Industry IBM, Global Business Services,
Cristene Gonzalez-Wertz

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, Electronics Leader, IBM Institute for Business Value,
Edwin van Vianen

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, IBM Senior Executive for High Technology and Electronics

Platforms present a new path to growth for electronics companies. By harnessing the value of data, platforms enable the creation of new revenue streams, services and customer interactions. “Digital giants,” such as Facebook, eBay and Alibaba, have driven consumer platform market growth. But these digital matchmakers often lack the specific, insight-rich domain knowledge that can benefit electronics customers. As a result, electronics industry players are well positioned to create or participate in platforms – or technology frameworks – to capture value and engage in the emerging data economy.

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