Data-driven dividends

Get more from your data

Download PDF Report

Download PDF report

You might also like:


Accelerating enterprise reinvention

Read Next


Executive overview

Authors: Anthony Marshall

Connect with author:


, Research Director, IBM Institute for Business Value, IBM Global Business Services,
Patrick Antoine

Connect with author:


, Partner, Digital Strategy Leader, Canada IBM Global Business Services,
Steve Harding

Connect with author:


, Associate Partner, Advanced Analytics Practice Leader, Canada IBM Global Business Services,
Lyubov Zeylikman

Connect with author:


, Managing Consultant, Strategy & Change Internal Practice, IBM Global Business Services

Although massive amounts of data are generated every minute of every day, an astonishing amount of that data is wasted. Less than one percent of data is actually used, even though it has tremendous potential value. In much the same way filmmakers may shoot hours of film for every minute you see on screen, vast amounts of data is collected yet never analyzed, let alone monetized. This data is an untapped resource that offers huge opportunities for new products, business models and partnerships. The potential for innovation is tremendous when you stop thinking of data as a side-effect of automation and other digital activities and, instead, view it as a resource with inherent value.


How can IBM help you?

Create a superior customer experience, build agile core banking systems, offer innovative payment services and optimize enterprise risk management.

Visit IBM Banking and Financial Markets Technology

Represent business problems mathematically to create effective analytical decision-support applications

Create optimization models for your business


Related reports
Cognitive computing can help enterprises improve productivity, while redefining customer and partner engagement.
Successful digital reinvention requires a fundamental reimagining of how an organization operates and how it engages with its environment.
There are compelling reasons to begin assessing the role and potential of quantum for your business now.
A new digital currency, called stable coins, has better price stability than other cryptocurrencies and is gaining interest among central banks