A new day in the world of content

Your cognitive future in the media and entertainment industry

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Executive overview

Authors: Bob Fox

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, Global Industry Leader - Telecommunications,

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, Cognitive Lead, IBM Institute for Business Value,

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, Global Industry Executive; IBM Cognitive & Watson,,

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, Global Managing Director - Telecommunications,,
Rob van den Dam

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, Global Industry Leader - Telecommunications

A renaissance in media and entertainment For media and entertainment (M&E) companies, cognitive computing has arrived, and its potential to revolutionize the industry is enormous. With the power to unleash a new era of innovation and growth, cognitive systems are already helping M&E companies better understand audiences, refine advertising activities and improve service for customers, all of which aids in further enhancing the customer experience. Our research indicates that M&E executives are poised to embrace this groundbreaking technology and invest in cognitive capabilities to spark a renaissance in media and entertainment.

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