HomeAI/Cognitive

From data deluge to intelligent insights


Adopting cognitive computing to unlock value for marketing and sales

Download the full reportDownload the infographic

Cognitive computing is the game-changing technology that could be the answer to marketers’ and sellers’ prayers. It could also be one of the most disruptive forces their functions face. Armed with insights about customers at every touchpoint, professionals using cognitive computing are able to create and deliver the personalized, intuitive experiences customers expect. But are Chief Marketing Officers (CMOs) and heads of sales ready to make the cognitive leap? Our study explores the extent to which these executives are embracing cognitive technologies today, the challenges they face and the lessons they can learn from outperforming companies that are already applying cognitive solutions and driving a cognitive-enabled vision for their business.


How can IBM help you?

Leverage AI to drive smart reinvention of your workflows and technology

Learn more about AI, data, and analytics offerings.


Bookmark this Report  



Infographic cover image


Meet the Authors:

Carolyn Heller Baird

Connect with author:


, Global Research Leader for Customer Experience and Design, IBM Institute for Business Value,
Laura McFarlane

Connect with author:


, Partner, IBM Interactive Experience Center of Competency,
Alyssa Waxenberg

Related reports
This study identifies how the most prosperous digital companies use the power of AI-driven operating models, including six key strategies.
This report reveals how chemicals and petroleum leaders are integrating AI into their organizations.
The pervasive challenge faced by consumer products manufacturers and retailers alike is how to plan and execute as an end-to-end supply chain.
To grab more of the burgeoning sports video highlights market, broadcasters are using AI to capture content and engage viewers in new and exciting ways.