Fast start in cognitive innovation

Top performers share how they are moving quickly

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Executive overview

Authors: Brian Goehring, Neil Isford, IBM General Manager, Rafi Ezry, Anthony Marshall, Research Director, IBM Institute for Business Value, IBM Global Business Services

How will cognitive computing transform lives, both personally and professionally? What can enterprises do to tap into cognitive computing’s full potential? What steps can leaders take today to accelerate cognitive computing benefits? In our largest and most diverse survey of business leaders to date, we explore these and many other questions. In this report leveraging a survey of 6,050 C-suite executives worldwide, we identify a small group of cognitive innovators and reveal what they are doing differently. Their most successful strategies combine cognitive and analytic capabilities – including machine and deep learning, natural language processing, descriptive and predictive analytics – as well as robotics and automation.


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