The Cognitive Enterprise: Reinventing your company with AI

Seven keys to success

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Executive overview

A new era of business reinvention is dawning. Organizations are facing an unprecedented convergence of technological, social and regulatory forces. As artificial intelligence, automation, Internet of Things, blockchain and 5G become pervasive, their combined impact will reshape standard business architectures. The “outside-in” digital transformation of the past decade is giving way to the “inside-out” potential of data exploited with these exponential technologies.

We call this next-generation business model the Cognitive Enterprise.


Contents
Foreword

A new era of business reinvention is dawning, and we call the next-generation business model the Cognitive Enterprise.

Authors:
Mark Foster

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, Senior Vice President, IBM Global Services


1Create platforms to unleash Digital Darwinism

Platform players are trading supply-side for demand-side economics, opening for others to join and rewriting rules that once determined value creation.

Authors:
Jesus Mantas

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, Chief Strategy Officer and Managing Partner, Global Offerings, Assets, Ventures and Innovation, IBM Global Business Services,

Shanker Ramamurthy

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, Chief Technology Officer and General Manager, Strategy and Market Development, IBM Industry Platforms


2Leverage the incumbent advantage in data

The scope and diversity of data matters because when combined, they have the potential to create deep context and insights.

Authors:
Dr. Alessandro Curioni

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, IBM Fellow, Vice President, IBM Europe, Director, IBM Research,

Glenn Finch

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, General Manager and Global Leader, Cognitive Business Decision Support, IBM Global Business Services


3Architect your business for change

To become a Cognitive Enterprise, organizations are adopting new business platforms that can be a basis for enterprise architecture.

Authors:
John Granger

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, General Manager, Cloud Application Innovation and Chief Operating Officer, IBM Global Business Services,

Andrew Hately

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, Vice President, Distinguished Engineer and Chief Architect, IBM Watson and Cloud Platform


4Redesign company workflows around AI

AI and exponential technologies are reimagining workflows by orchestrating interactions between smart machines and even smarter humans.

Authors:
Jay Bellissimo

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, General Manager, Cognitive Process Transformation, IBM Global Business Services,

Bob Lord

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, Chief Digital Officer, IBM


5Get agile, change fast and build things

Enterprise agility can become a foundation for corporate culture transformation, new ways of working and exponential growth in learning.

Authors:
Martin Jetter

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, Senior Vice President, IBM Global Technology Services,

Sean Reilley

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, Vice President and Partner, IBM Global Technology and Data Strategy, IBM Global Business Services


6Reinvent your workforce to ignite talent

As more companies adopt business platforms as the core of their operations, the need for new skills and continuous re-skilling is accelerating.

Authors:
Diane Gherson

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, Chief Human Resources Officer, IBM,

Amy Wright

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, Managing Partner, Talent and Transformation, IBM Global Business Services


7Win with trust and security

Customers’ trust that an organization will safeguard their data has become a compelling expectation.

Authors:
Shamla Naidoo

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, Vice President, IT Risk and Chief Information Security Officer, IBM,

Mary O'Brien

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, General Manager, IBM Security



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How can IBM help you?

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Improve your processes and operations through cost savings, business efficiency and process automation.

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Move the burden of processes from humans to technology for the potential to redesign the way work gets done within an enterprise.

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Rapidly adapt to changing business environments: agile methodology promotes adaptive planning, evolutionary development, early delivery and continuous improvement.

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Using AI, automation, new talent technologies and the expertise of IBM, you can hire the right people and keep their skills sharp.

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Through the intersection of AI, intelligent orchestration, the agility of the cloud, and collaboration with each other, we can tackle the cybersecurity challenges ahead.

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