Becoming a “living” media partner for your consumers

A cognitive future for media and entertainment

Download PDF Report

Download PDF report

Executive overview

Authors: Steve Canepa

Connect with author:

, Global Managing Director - Telecommunications,
Saul J. Berman, Ph.D

Connect with author:

, Partner and Vice President, Chief Strategist,
Daniel Toole

Connect with author:

, High Value Transactions and Strategic Partnerships Leader,
Rob van den Dam

Connect with author:

, Global Industry Leader - Telecommunications

The end of broadcasting as we know it The digital world has turned the broadcasting paradigm upside down. Media companies need to deliver the best individual experience to every consumer in context, in the moment and all the time. And yet, customer expectations are now far ahead of delivery — so far ahead, in fact, that broadcasters need to completely reinvent themselves. This Digital Reinvention™ requires a much deeper understanding of content and customers, as well as scalable solutions that support the quality of delivery in every circumstance. It also requires processes that can fully monetize the opportunity, including better rights and royalties clearance and advertising yield optimization. Successful media companies of the digital future will need to have a broad cognitive strategy and investment priorities that align to the goals of maximizing return on content investment while excelling at customer services.

How can IBM help you?

Leverage AI to drive smart reinvention of your workflows and technology

Learn more about AI, data, and analytics offerings.

Related reports

Enforcing accountability in media

Learn how blockchain can help M&E companies fight piracy and reduce fraud and intermediaries.

Honest impressions

Learn how blockchain can help advertisers and publishers restore billions lost to middlemen or eaten up by fraud, and stave off brand safety issues.

A new day in the world of content

Learn how cognitive computing can help media and entertainment companies unleash a new era of innovation and growth.

The trust factor in the cognitive era

Learn how digital trust has become a key factor in the depth of relationship between consumers and their providers.

Artificial intelligence: The killer app for data

The holy grail of service delivery is at the intersection of automation, analytics and data.

The Cognitive Enterprise: Reinventing your company with AI

Explore our cognitive playbook: Seven essential actions that lie at the heart of successful digital and cognitive transformations.