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Navigating the cloud continuum


Electronics companies implement hybrid to deliver innovation

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With the rise in cloud adoption, electronics companies are broadening from an operational mindset to an innovation orientation. Hybrid cloud is the driving force behind this transition, providing new use cases that empower business reinvention. As electronics CIOs and business executives negotiate their company’s unique position in the cloud continuum, they are using key criteria to identify compelling use cases for hybrid cloud adoption that can generate business innovation and value.


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The electronics industry is infusing intelligence into products and connecting them to everything. Companies that figure out how to turn that data into actionable insights will create new business models and deliver greater value to customers.

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Meet the Authors:

Christophe Begue

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, Director, Business Development and Solution Strategy Global Electronics Industry,
Martin Kienzle

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, Electronics Industry Leader, IBM Research,
Lynn Kesterson-Townes

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, Global Cloud & Quantum Leader, IBM Institute for Business Value, Global Business Services,
Cristene Gonzalez-Wertz

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, Electronics Leader, IBM Institute for Business Value

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