Navigating the cloud continuum

Electronics companies implement hybrid to deliver innovation

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Executive overview

Authors: Christophe Begue

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, Director, Business Development and Solution Strategy Global Electronics Industry,
Cristene Gonzalez-Wertz

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, Electronics Leader, IBM Institute for Business Value,
Lynn Kesterson-Townes

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, Global Cloud & Quantum Leader, IBM Institute for Business Value, Global Business Services,
Martin Kienzle

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, Electronics Industry Leader, IBM Research

With the rise in cloud adoption, electronics companies are broadening from an operational mindset to an innovation orientation. Hybrid cloud is the driving force behind this transition, providing new use cases that empower business reinvention. As electronics CIOs and business executives negotiate their company’s unique position in the cloud continuum, they are using key criteria to identify compelling use cases for hybrid cloud adoption that can generate business innovation and value.


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