HomeThe CEO’s Guide to Generative AI

Additional content


Meet the authors

, Global Leader, IBM Institute for Business Value



, Global Executive for Engagement and Eminence, IBM Institute for Business Value



, Global Research Leader, Insurance, IBM Institute for Business Value



, Global Research Leader, Customer Experience Transformation, IBM Institute for Business Value


Download report translations


    Originally published .


    an arrow pointing to the right
    it is displaying a stack of three books called CEO Guide to Generative AI

    This chapter is available in the latest edition of the IBM Institute for Business Value's book, The CEO's Guide to Generative AI.

    1. Hyper-personalization

    + Generative AI

      2. Ideation

      + Generative AI

        3. Design

        + Generative AI

          Additional content


          Meet the authors

          , Global Leader, IBM Institute for Business Value



          , Global Executive for Engagement and Eminence, IBM Institute for Business Value



          , Global Research Leader, Insurance, IBM Institute for Business Value



          , Global Research Leader, Customer Experience Transformation, IBM Institute for Business Value


          Download report translations


            Originally published .


            an arrow pointing to the right
            it is displaying a stack of three books called CEO Guide to Generative AI

            This chapter is available in the latest edition of the IBM Institute for Business Value's book, The CEO's Guide to Generative AI.