With vehicles and rides increasingly shared, drivers’ preferences need to travel with them to create a personalized experience.Download the report
Mobility is about more than just cars. Consumers are demanding customized mobility options based on their individual and lifestyle preferences. Automation, artificial intelligence, digital commerce and the Internet of Things (IoT) are fundamentally redefining how vehicles operate, and vehicle usage and ownership models may change entirely. The ripple effect of these disruptive changes will drive changes in overlapping industries such as insurance, energy, travel and oil as well.
According to a recent study from the IBM Institute for Business Value, the use of the personal car as the primary mode of transportation will decrease by 5 percent over the next 10 years. The actual usage time of most cars is limited. But with new options for vehicle access, people no longer have to pay up-front for a car that is likely to be parked most of the day. Instead, drivers and passengers can pay for access through a mobility service. For example, car2go is a car-sharing system that doesn’t have fixed rental locations. The company is also expanding to commercial fleets to improve capacity utilization and lower costs
With new options for vehicle access, people no longer have to pay upfront for a car that is likely to be parked most of the day. Instead, drivers and passengers can pay for access through a mobility service.
But people expect to have the same personal experience of using a car whether they own it or not. They want the car to behave like other personal devices, with the ability to access their favorite entertainment and information, shop, book hotels, or even monitor their health.
As vehicles evolve to be more software-oriented, a personalized in-vehicle digital experience becomes possible. Using data about an individual, a vehicle can offer the personalized experience people desire. The car then becomes just another smart device that also happens to move them around. However, for these in-vehicle, personalized experiences to become viable, it’s critical for data to be secured reliably.
In the future, a secure ledger based on blockchain can be used to manage vehicle data, personal preferences, and transactions. With blockchain, distributed ledgers are shared across a scalable group of individuals and institutions, bringing trust, transparency, and auditability to participants.
This paper explores blockchain’s potential for securing data and promoting trust within the context of personal mobility. And it concludes with questions for automakers to consider as they move forward.
Meet the authorsJulian Fieres, Head of Strategy, Business Development, M&A - Division E-Mobility at ZF Friedrichshafen
Dele Atanda, Digital Innovation Officer, Global Lead, Automotive, Aerospace and Defense, IBM Global Business Services
Oliver Gahr, Program Director Innovation, Blockchain and IoT, IBM Research and Development
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