A new relationship - people and cars

How consumers around the world want cars to fit their lives

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Automotive Industrial Internet of Things

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Executive overview

Authors: Kal Gyimesi

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, Automotive industry Marketing Leader, IBM Software Group,
Ben Stanley

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, Automotive Research Lead, IBM Institute for Business Value

Consumers, cars and the Internet of Things Conventional automotive industry wisdom warns executives that people are losing interest in cars. Our analysis of findings from over 16,000 respondents clarifies that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. Although consumers still expect to use cars differently, they don’t necessarily want to own one in the traditional sense. Globally, consumers are ready for industry innovation that is deepening their connections with cars and the expanding Internet of Things (IoT). And so, new mobility options will soon transform consumers’ lives and expectations.


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