A new relationship – people and cars in the United Kingdom
How UK consumers want cars to fit their lives
Driving in the next decade
Conventional automotive (auto) industry wisdom warns executives that people are losing interest in cars. However, results from our recent survey of over 16,000 consumers indicate that people will engage with cars – and cars with people – in new ways. The car will remain a key fixture in personal transportation. For United Kingdom (UK) consumers, owning a car is still an important option; however, they don’t necessarily need to own one in the traditional sense. Like consumers in the rest of the world, they are ready for industry innovation that deepens their connections with cars and the expanding Internet of Things (IoT). New mobility options are already beginning to transform UK consumers’ lives and expectations.
How can IBM help you?
The pace of change in automotive is accelerating. Markets have evolved from manufacturers and service providers largely defining what types of vehicles to produce and market into entirely new forms focused on driver experience. Consumers, clients and colleagues are becoming active participants rather than passive recipients.
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