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CEOs have to lead with purpose

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and they have to be intentional

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and insist on making room

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where sustainability isn't philanthropy.

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It isn't a project.

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It isn't a separate department.

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It's core to who you are.

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It's in your corporate DNA,

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and it's part of your enterprise strategy.

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We've interviewed 3000 CEOs globally

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to learn more about

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how they're specifically

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investing in sustainability,

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to move from ambition to action.

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Over 80% of CEOs expect sustainability investments

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to yield significant results

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over the next five years.

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CEO's leading with purpose and prioritizing sustainability

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are outperforming their competitors

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even in times of turbulence.

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And you think about what we just suffered

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through the COVID pandemic.

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They're outperforming.

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Inaction is actually a decision.

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And when you think about all

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of the regulatory pressures

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that are mounting in the world right now,

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there is a real compliance lens.

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But that isn't really what we're after.

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A lot of the CEOs that we've surveyed,

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they're looking at that

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true transformation lens,

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that long term ROI.

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I think everyone knows

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that we need to move in this direction.

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But how you get there

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and what to focus on first

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and how to make it real.

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This research provides

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clarity in the sea of ambiguity.

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The most important step

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that a business leader can take

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is getting started.

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Standing still isn't an option.

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The time to act is now.