The API economy

How to unlock value with new business models and winning experiences

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Competing in the API economy

In today’s world of ever-expanding interconnectivity, application programming interfaces (APIs) have emerged as important tools for providing access to data and capabilities beyond the firewall. Organizations increasingly use APIs to bring together ecosystem partners and unlock new sources of value. This two-part series of executive reports offers insights on the new opportunities APIs provide and on how organizations can take advantage of those opportunities.

“Innovation in the API economy,” explores the API experience, the use of APIs as a new, dynamic form of product offering and underlying API capabilities.

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How can IBM help you?

Reach new customers with the API economy. Monetize your data to create new revenue streams for your business.

Learn more about IBM API economy and management

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Download "Competing in the API economy" infographic

Download the companion report "Evolution of the API economy" Adopting new business models to drive future innovation

Meet the authors:

Kevin Eagan

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, Executive leader for growth, innovation and customer experience excellence;
Michael L. Fitzgerald

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, Global CIO Advisory Leader, Cloud Center of Competency, IBM Global Business Services;
Alan Glickenhouse

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, IBM API Business Strategist, IBM Cloud;
Sugandh Mehta

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, Distinguished Engineer, CTO, Cognitive Business Solutions Center of Competency, IBM Global Business Services;
Savio Rodrigues

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, Director, StrongLoop and Interaction Services Offering Management, IBM Cloud;
Christoph Schmitt

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, Integration Marketing – Program Manager, IBM Cloud;
Juan Carlos Soto

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, Vice President, Hybrid Cloud Integration and API Economy, IBM Cloud;
Sham Vaidya

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, Distinguished Engineer, Cognitive Solutions, IBM Watson;
Paula Kwit, Portfolio Marketing, IBM Cloud