Solving the customer relevance riddle

How AI-derived insights can help insurers deliver what customers really want

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Executive overview

Authors: Brian C. Goehring

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, AI/Cognitive and Analytics Lead, IBM Institute for Business Value,
Christian Bieck

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, Global Insurance Leader, IBM Institute for Business Value,
Praveen Velichety

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, Global Emerging Technologies Consulting Leader for Insurance, IBM Global Business Services

The shift to relevance through data: With non-insurers encroaching on the insurance value space, the main focus of carriers going forward has to be customer relevance – and data is the foundation of relevance. With data as their guide, insurers can shift from reactive risk adjusters to proactive life companions for their customers.

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