2024 Consumer Study: Revolutionize retail with AI everywhere

It’s time to simplify the shopping experience. Customers won’t wait.

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How can IBM help you?

Consumer packaged goods solutions (will open in a new window)

Consumer packaged goods solutions

Promote digital engagement, build intelligent supply chains, embrace enterprise-grade modernization, and enhance profitability.

Retail and consumer product consulting (will open in a new window)

Retail and consumer product consulting

Deliver experiences and products that create more valuable relationships with consumers while improving sustainability and profitability.

Retail technology solutions (will open in a new window)

Retail technology solutions

Enhance operations, promote sustainability, and deliver a seamless omni-channel retail customer experience.

How can IBM help you?

Consumer packaged goods solutions (will open in a new window)

Consumer packaged goods solutions

Promote digital engagement, build intelligent supply chains, embrace enterprise-grade modernization, and enhance profitability.

Retail and consumer product consulting (will open in a new window)

Retail and consumer product consulting

Deliver experiences and products that create more valuable relationships with consumers while improving sustainability and profitability.

Retail technology solutions (will open in a new window)

Retail technology solutions

Enhance operations, promote sustainability, and deliver a seamless omni-channel retail customer experience.

Consumers want it all

Consumer demands are shifting—and retailers and brands need to adapt to deliver.

Redesigning brand values

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Redesigning brand values

Consumer products companies are aligning operations and sustainability goals, optimizing investments and initiatives in both areas.

The ESG data conundrum

Translations available

The ESG data conundrum

Our research shows that ESG data and capability leaders outperform on revenue, profitability, and customer engagement. See how.

2026 Tech Leader Study: Building the IT foundation for agentic AI at scale

AI is scaling faster than IT foundations can adapt. See how CIOs and CTOs are redesigning architecture, governance, and investment to keep pace.

Finance execution unlocks AI value at scale

Finance execution maturity—not technology—unlocks scalable AI value, cutting costs, accelerating ROI and transforming core finance processes through disciplined operating models.

The ERP leapfrog

What Australia’s ERP maturity means for AI—and the moves that can turn today’s tech debt into tomorrow’s competitive edge.