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Intelligent automation for consumer products and retail supply chains


How a holistic approach enables end-to-end planning and execution

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Consumer products and retail supply chains have yet to achieve end-to-end capability Higher synchronization is needed across supply chain functions; from sourcing of raw material, to production of finished goods, to warehousing and delivery of consumer products.

A supply chain that operates more “as a whole” than a group of functions is possible with intelligent automation An autonomous supply chain plans and executes for the whole of operations, increasing service level, reducing operational cost, and optimizing inventory levels.

While some refer to “the death of supply chain management,” it’s actually a rebirth The supply chain can be reborn as a highly optimized, self-regulating utility that automates the sum of all workflows, with a goal of less human intervention and fewer errors.


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A changing consumer landscape means new opportunities to build customer loyalty. Evaluate your current technologies and read one client’s success story.

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Meet the Authors:

Jim Lee

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, Associate Partner, Distribution Sector, IBM Global Business Services,
Gene Chao

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, Global Vice President and General Manager for IBM Automation,
Jane Cheung

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, Global Leader for Consumer Products, IBM Institute for Business Value

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