HomeRetail and consumer products

Intelligent automation for consumer products and retail supply chains


A supply chain that operates more “as a whole” than loosely connected functions is possible with intelligent automation.

Download the full report

It’s the pervasive challenge faced by consumer products manufacturers and retailers alike— how to plan and execute as an end-to-end supply chain. From consensus of sales and demand, to coordination of truckloads and warehouse capacity, organizations are addressing integration gaps through individual initiatives.

But those siloed efforts aren’t enough. Consumer expectations and market conditions continue to fluctuate, driving more variability into operations that must become even more agile to compete. The supply chain must operate as an autonomous whole rather than a group of loosely connected functions. Why? Because the potential benefits of autonomous operations are far deeper and more significant than incremental improvements.

As market expectations rise in the consumer products and retail industries, the pressure is on supply chain operations. Over the past year alone, retailer focus on cost and service levels increased by 16 percent.¹ Recent tactics have retailers and manufacturers turning to digital innovation to move the needle on performance. Now, those strategies are taking an evolutionary turn as artificial intelligence (AI) and automation come together to create a tipping point for supply chain organizations.

Consumer products and retail companies are planning ahead: Intelligent automation in the supply chain is expected to reach 79 percent in the consumer products industry and 85 percent in retail over the next three years.² Those organizations using intelligent automation are experiencing an array of benefits.

What can we learn from these early adopters? This paper outlines three guiding principles that can help inform an autonomous supply chain approach and three questions to consider as you move forward.

¹ “RILA and Auburn University release supply chain study.” DC Velocity. June 2017. http://www.dcvelocity.com/articles/20170605-rila-and-auburn-release-supply-chain-study/

² Manenti, Pierfrancesco. “Making innovation profitable.” SCM World. April 2015. http://www.scmworld.com/making-innovation-profitable/


How can IBM help you?

A changing consumer landscape means new opportunities to build customer loyalty. Evaluate your current technologies and read one client’s success story.

Learn more


Bookmark this Report  


Meet the Authors:

Jim Lee

Connect with author:


, Associate Partner, Distribution Sector, IBM Global Business Services,
Gene Chao

Connect with author:


, Global Vice President and General Manager for IBM Automation,
Jane Cheung

Connect with author:


, Global Leader for Consumer Products, IBM Institute for Business Value

Related reports
Brands and retailers are already adopting AI-powered intelligent automation at a breathtaking pace – and that process is about to accelerate.
Blockchains help to build better supply chains and customer relationships.
Consumers are changing how they shop and engage, leading the retail industry to its biggest transformation in 50 years.
Almost three-fourths of Retail CxOs expect to emphasize customer experiences more than products over the next few years.