Analytics: The speed advantage
Why data-driven organizations are winning the race in today’s marketplace
Velocity: The new differentiator In 2014, several important shifts occurred in the world of big data – shifts that business executives around the globe cannot afford to ignore. The most significant shift is that velocity is now the competitive differentiator for big data. Our sixth annual analytics study reveals a group of organizations differentiating themselves with speed-driven data and analytics practices that significantly impact business performance and competitive position. To compete in today’s digitally infused marketplace, other organizations need to emulate these outperformers by acquiring, analyzing and acting on data with a focus on speed to action.