Faced with challenging demographics, Germany is looking to reinvent and reinvigorate its economy.
Upholding leadership while encountering obstacles An industrial leader respected around the world, Germany has successfully weathered economic volatility with sustained low unemployment and stable growth. But societal and economic challenges stem from private sector underinvestment, an aging population and limited appreciation of emergent business ecosystems’ impact on traditional industries. Yet opportunities could mold Germany into a model economy for generations to come.
Conventional automotive industry wisdom warns executives that people are losing interest in cars. However, results from our recent survey of over 16,000 consumers indicates that people will engage with cars – and cars with people – in new ways.