Media and Entertainment
Emerging technologies like AI and blockchain enable Media and Entertainment companies to compete for consumer time, advocacy, and spending.
What consumers expect from 5G entertainment
Internet technologies have resulted in a proliferation of streaming video platforms, offering consumers an alternative to broadcast and cable TV and posing a major threat to those traditional industries. And especially with the new fifth-generation wireless network technology—5G—pending, new players could shake up the status quo as they compete for consumer time, attention, and wallets.
Deep knowledge of content and consumers offers unparalleled opportunities for the media and entertainment industry.
To grab more of the burgeoning sports video highlights market, broadcasters are using AI to capture content and engage viewers in new and exciting ways.
Learn how media companies can secure new footholds in a changing strategic landscape and an altering industry hegemony caused by the emergence of digital disruptors.
Learn how blockchain can help M&E companies fight piracy and reduce fraud and intermediaries.
Learn how blockchain can help advertisers and publishers restore billions lost to middlemen or eaten up by fraud, and stave off brand safety issues.
Almost seven in ten M&E CxOs expect more emphasis on customer experiences than products over the next few years.
The primary hurdle telecom companies face today is their low customer experience reputation, which has affected customer loyalty.