The CEO’s Guide to Generative AI: Risk Management

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Meet the authors

Anthony Marshall, Global Leader, IBM Institute for Business Value

Cindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value

Christian Bieck, Global Research Leader, Insurance, IBM Institute for Business Value

Spencer Lin, Global Research Leader, Chemicals, Petroleum, and Industrial Products, IBM Institute for Business Value

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Originally published 12 August 2024

This chapter is available in the latest edition of the IBM Institute for Business Value's book, The CEO's Guide to Generative AI.

Download the digital edition

1. Innovation

+ Generative AI

2. Brand

+ Generative AI

3. Disruption

+ Generative AI

How can IBM help you?

AI governance services (will open in a new window)

AI governance services

IBM Consulting helps you weave responsible AI governance into the fabric of your business.

watsonx.governance (will open in a new window)

watsonx.governance

Govern generative AI models built on any platform and deployed on cloud or on-premises.

Risk management consulting (will open in a new window)

Risk management consulting

Manage risk from changing market conditions, evolving regulations, or encumbered operations while increasing effectiveness and efficiency.

The ingenuity of generative AI

Generative AI is starting to produce real business results—but executives will need to ditch the use case mindset to deliver value at scale.

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Generating ROI with AI

Generative AI is all the rage—but most AI projects aren’t very profitable. Discover six key capabilities that drive best-in-class results.

Translations available

2024 CEO Study: 6 hard truths CEOs must face

To win in the generative AI era, CEOs need to tackle six hard truths that are holding them back.

Go further, faster with AI

Discover how strong AI governance accelerates trust, compliance, and business results

5 trends for 2026

What are the top business and technology trends executives should watch in 2026? Explore the IBM Institute for Business Value's data-driven predictions.

The essential guide to agentic AI

Explore three essential components for scaling agentic AI and making it a performance engine for the business.

The ingenuity of generative AI

Generative AI is starting to produce real business results—but executives will need to ditch the use case mindset to deliver value at scale.

Translations available

Generating ROI with AI

Generative AI is all the rage—but most AI projects aren’t very profitable. Discover six key capabilities that drive best-in-class results.

Translations available

2024 CEO Study: 6 hard truths CEOs must face

To win in the generative AI era, CEOs need to tackle six hard truths that are holding them back.

Go further, faster with AI

Discover how strong AI governance accelerates trust, compliance, and business results

5 trends for 2026

What are the top business and technology trends executives should watch in 2026? Explore the IBM Institute for Business Value's data-driven predictions.

The essential guide to agentic AI

Explore three essential components for scaling agentic AI and making it a performance engine for the business.