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Meet the authors
Anthony Marshall, Global Leader, IBM Institute for Business ValueCindy Anderson, Global Executive for Engagement and Eminence, IBM Institute for Business Value
Christian Bieck, Global Research Leader, Insurance, IBM Institute for Business Value
Karen Butner, Global Research Leader, AI Automation and Digital Operations, IBM Institute for Business Value
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Originally published 10 July 2024
1. Innovation
+ Generative AI
2. Transformation
+ Generative AI
3. Prediction
+ Generative AI
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