Regardless of industry or segment, successful platform operators have several factors in common. They create an environment where everyone on the platform — the operator, partners, competitors and even customers — contributes to customer experiences. Operators also capitalize on the massive amounts of data that platforms generate. When shared and used properly, this data leads to continuous reinvention. Finally, they commit to innovation. Platform operators invest significantly in technologies such as IoT, AI and blockchain to consume, share, analyze and generate data for participants.
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Meet the authors
Philip Dalzell-Payne, Global Partner, IBM iXRita Gunther McGrath, Professor, Strategy, Innovation and Growth, Columbia Business School
Originally published 01 February 2018
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