2024 Consumer Study: Revolutionize retail with AI everywhere

It’s time to simplify the shopping experience. Customers won’t wait.

How can IBM help you?

Promote digital engagement, build intelligent supply chains, embrace enterprise-grade modernization, and enhance profitability.

Deliver experiences and products that create more valuable relationships with consumers while improving sustainability and profitability.

Enhance operations, promote sustainability, and deliver a seamless omni-channel retail customer experience.

How can IBM help you?

Promote digital engagement, build intelligent supply chains, embrace enterprise-grade modernization, and enhance profitability.

Deliver experiences and products that create more valuable relationships with consumers while improving sustainability and profitability.

Enhance operations, promote sustainability, and deliver a seamless omni-channel retail customer experience.

Consumer demands are shifting—and retailers and brands need to adapt to deliver.

Translations available

Consumer products companies are aligning operations and sustainability goals, optimizing investments and initiatives in both areas.

Translations available

Our research shows that ESG data and capability leaders outperform on revenue, profitability, and customer engagement. See how.

What defense and intelligence leaders across NATO and Five Eyes say about AI, decision-making, and the systems shaping future readiness.

Client-facing deck about the state of the consumer products and retail industry, the major technology forces shaping it, and how brands can win.

A data‑driven look at India’s AI future: economic impact, readiness gaps, and what leaders need to know now.