Consumer products and retail

Our insights show how AI is transforming the consumer products and retail industries by enabling smarter operations, personalized experiences, and faster decision-making.

Industry highlights

Industry-level insights and case studies illustrate how technology is shaping the future of business operations and customer experience. Please note: Depending on your browser settings, you may need to right-click to save certain file types.

State of the Industry

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Featured insights

Sharpening a competitive edge with generative AI

Consumer product companies are using generative AI to gain a competitive edge in product development, supply chains, and sustainability.

Win the moment by mastering customer intent

Customer intent is now currency. Explore how agentic orchestration helps brands detect, anticipate, and act—before AI intermediaries do.

Own the agentic commerce experience

Explore how consumer use of AI in shopping is driving the rise of agentic commerce. See how retail and consumer goods brands can stay ahead.

Retail and consumer products in the AI era

Retailers and consumer products companies are using AI to meet and exceed customer experience expectations and drive innovation.

The content supply chain's AI awakening: Consumer products insights

This report explores the benefits CPG organizations can receive when they commit to an “all-in” approach to gen AI in content supply chains.

The content supply chain's AI awakening: Retail insights

This report explores the benefits retail organizations can receive when they commit to an “all-in” approach to gen AI in content supply chains.

Embedding AI in your brand’s DNA

Explore the rapid growth of AI in the retail and consumer products industry and three keys for brands to scale AI for long-term advantage.

2024 Consumer Study: Revolutionize retail with AI everywhere

Learn what consumers crave in the AI era—and how companies can tap technology to simplify the shopping experience.

Solving the consumer conundrum: Sustainability, affordability and transparency (will open in a new tab)

Solving the consumer conundrum: Sustainability, affordability and transparency

During this webinar we will be sharing and discussing recent consumer trends in sustainability and their implications for our clients.

More Consumer products and retail research and insights

The ESG data conundrum

Our research shows that ESG data and capability leaders outperform on revenue, profitability, and customer engagement. See how.

Redesigning brand values

Consumer products companies are aligning operations and sustainability goals, optimizing investments and initiatives in both areas.

Beyond the hype

The metaverse opportunity is now. Learn how experiences that span the physical-digital divide can deliver tangible business results.

How can IBM help you?

Retail and Consumer Product Consulting (will open in a new window)

Retail and Consumer Product Consulting

Deliver experiences and products that create more valuable relationships with consumers while improving sustainability and profitability.

Consumer goods technology solutions (will open in a new window)

Consumer goods technology solutions

Transform your consumer goods business at rapid scale with generative AI.

Retail technology solutions (will open in a new window)

Retail technology solutions

Prepare for the future of retail with AI productivity and data technologies.