20th Global C-Suite Study
Build Your Trust Advantage
Leadership in the era of data and AI everywhere

We spoke with more than 13,000 C-suite executives worldwide about data, the value they derive from it, and what it takes to lead in a world awash with data.
Understand how an elite group of enterprises—we call them Torchbearers—are commanding data and trust to their spectacular advantage in the 20th Edition IBM Global C-suite Study.

Bookmark this report  

Are you a Torchbearer?

Find out where your organization stands when it comes to trust.

Try the C-suite Assessment Tool
Bookmark this report  


We spoke with more than 13,000 C-suite executives worldwide about data, the value they derive from it, and what it takes to lead in a world awash with data.
Understand how an elite group of enterprises—we call them Torchbearers—are commanding data and trust to their spectacular advantage in the 20th Edition IBM Global C-suite Study.

Are you a Torchbearer?

Find out where your organization stands when it comes to trust.

Try the C-suite Assessment Tool
Study overview
The four stages of data leadership
Torchbearers
As a group, they have excelled in fusing their data strategy to their business strategy, with trust as the plumb line. Operating in a data-rich culture, they generate higher revenue growth and profitability than their peers.
Explorers
Enterprises in this group experiment with ways to integrate their business and data strategies and extract value from data. They don’t consistently realize its highest possible value, but they see the trust economy as a path to achieving outstanding mutual benefit.
The four stages of data leadership
Torchbearers
As a group, they have excelled in fusing their data strategy to their business strategy, with trust as the plumb line. Operating in a data-rich culture, they generate higher revenue growth and profitability than their peers.
Customers
How to win in the trust economy