HomeIBV blog

Disruption is a well-known threat, but some organizations are still unprepared


April 26, 2017

Executives have heard many warnings about the threat of disruption.

Yet some organizations appear to be doing little to prepare for a more dynamic, uncertain future. And they may be paying for it in lost opportunities and lower revenue.

The IBM Institute for Business Value is exploring how organizations respond to the threat of disruption as part of our 19th Global C-suite Study. We will publish the full study in early 2018, but our early findings are telling. Some companies clearly are better prepared than others, and their bottom lines show it. They are investing more time, money and energy into building a set of capabilities (integrating people skills, systems and processes) that are tightly aligned with their competitive strategies.

We asked executives to rate their enterprise’s effectiveness at managing organizational change in response to emerging business trends. The question is subjective but executives’ candor is pleasantly surprising. More executives rate their enterprise above average (33 percent) than below (14 percent). However, we saw strong correlations when we compared those positions against other characteristics.

For example, those who say they are highly effective at organizational change are overwhelmingly more likely to come from companies that outperformed the market over the last few years. By contrast, below-average change managers are more likely to be underperformers. Similarly, businesses are more likely to be strong on innovation if they also manage internal change effectively. Those who view their organizations as market followers seem to struggle to adapt to new ways — despite obvious potential threats.

Top organizations excel at managing change in response to emerging business trends.

Delving a little deeper, we can identify specific areas of business capability that are key to supporting an effective strategic response. The differences between high-performing companies and their less successful industry peers are startling. Businesses that outperformed the market in both revenue and profit are much more likely to:

  • Have a well-defined strategy for dealing with disruption;
  • Have the people skills and resources required to execute their strategy;
  • Ensure that their IT strategy is closely aligned with their business strategy;
  • Be adept at using a more agile, rapid-prototyping approach to testing and refining each element of their strategy;
  • Optimize their business processes to support the enterprise strategy;
  • Thoroughly test each element of the strategy – with extensive input from their business units – before moving to implementation; and
  • Leverage data and analytics to help inform and adapt their strategy.

Market leaders invest in the foundations needed to meet new challenges and opportunities

Putting the right foundations in place to respond to new challenges and opportunities — specifically around new business models and operating models — is a key indicator of past and future success. These early indicators sharply contrast what the best companies do to prepare and what might hurt those that fall behind.

For more early insights from the C-suite Study, read our previous blog, which explores the changing nature of competition and innovation. And watch for our next blog, which will highlight one area where outperformers excel: the adoption of blockchain technologies.

This blog is part of a series of monthly insights that highlight preliminary findings and emerging trends from the 19th Global C-suite Study. The study is based on interviews with more than 10,000 CxOs.


How can IBM help you?

IBM can help you fuel agility, efficiency and new revenue streams with insight.

Innovate and engage deeply with customers, staff and more

Digital Strategy and iX consulting services help you meet the challenges of the digital age with new business models, new expertise, and new ways to work.

Find out about Digital Reinvention


Bookmark this blog  


Meet the author

Stephen Marshall
Global C-suite Study Programme Manager, Asia-Pacific Global Business Services


LinkedIn

Related blogs

Industry disruption is here to stay according to research institutions, top analysts and the business press, but many C-suite executives (CxOs) beg to differ.

Nearly half of the more than 7,000 executives we’ve surveyed so far for the IBM Global C-suite Study report little to no disruption in their industries. At first, this finding surprised us. Now, we have a possible explanation for it: Some regions seem to be more affected by disruption than others.

Business cycles are a given. They are driven by the gravitational forces of innovative disruption, regulatory changes and competitive dissonance. The speed of technology innovation has accelerated the speed of business cycle changes.

It has become something of a cliché to hear that the pace of change in business continues to accelerate.

Despite traditional industry boundaries continuing to erode in the face of digital disruption, CxOs are saying that future competition is more likely to come from within their own industry.