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Within the banking and financial services industry, artificial intelligence (AI) for fraud detection refers to implementing machine learning (ML) algorithms to mitigate fraudulent activities.
By analyzing large datasets, AI models can learn to recognize the difference between suspicious activities and legitimate transactions, and they can help identify possible fraud risks to prevent financial crime—even catching trends that a human agent might miss.
Financial institutions are increasingly integrating AI solutions into new and existing workflows to improve decision-making, fraud prevention and risk management. AI-powered machine learning models trained on historical data may use pattern recognition to automatically catch and block possible fraudulent transactions from being executed. They also may require human agents to complete extra authentication steps to verify a suspicious transaction. AI technology can also use predictive analytics to estimate what types of future transactions a person might make, and it can recognize if a new type of transaction or transactional behavior is unusual.
In these ways, AI fintech can help protect individuals from financial losses resulting from various types of fraud, including phishing scams, identity theft, payment fraud, credit card fraud and other varieties of banking fraud.
AI fraud detection systems are not perfect, and some false positives may negatively impact the overall customer experience. But preventing fraudsters from committing financial crimes ranging from unauthorized charges to money laundering is paramount to ensuring the security of client accounts and maintaining regulatory compliance for financial institutions.
As advancements in AI technology continue, both AI-driven fraud prevention providers and leading financial institutions are banking on AI to become an even more valuable tool in preventing fraud attempts and mitigating fraud risks.
AI technology allows computers to behave, learn, adapt, problem solve, and act with autonomy in ways similar to human cognition. While AI systems are not necessarily as intelligent as their human counterparts, when operating within strict, rule-based systems, an AI trained and focused on specific tasks can match or outperform human agents at much faster speeds and much greater scales.
AI systems used in banking fraud prevention are highly tuned for specific tasks. AI models are trained using large amounts of carefully curated data through a process called supervised learning. This method teaches the model to recognize specific patterns for specific tasks.
In contrast, unsupervised learning allows AI systems to draw conclusions from previous data without directed training materials.
In supervised learning scenarios, AI systems are trained on specific fraud tactics to guide pattern recognition. An example of a supervised learning data set might look like thousands of normal financial records mixed with identified examples of fraudulent behavior, such as an unusually large transaction or money transfer to a known fraudulent address.
AI is trained this way to become very skilled at recognizing both average, likely legitimate transactions and transactions that are common to known fraudulent behavior patterns.
Unsupervised anomaly detection techniques are used to fill in the gaps where supervised training models might be lacking. These techniques empower AI models to recognize previously unpredicted—but still unusual—behavior patterns. The use of AI systems with unsupervised learning functionality can analyze new data to detect possible fraud tactics before human agents are even aware of such threats.
Through both supervised and unsupervised learning, banks can use AI automation to screen for previously confirmed fraud patterns and raise the alarm if unknown patterns indicate the possibility of new fraudulent activities.
One of the most common applications for AI technology is the social media chatbot, an automated program that can conduct conversations with customers. Chatbots like these are often used for customer service, answering basic questions and providing information in real-time without having to wait for a human agent to be available.
Beyond customer service, the banking industry uses many other types of programs and software incorporating AI to identify and prevent potential fraud. Banks use AI systems for real-time detection, tasking AI-enabled programs to analyze massive amounts of transactions to identify and flag any suspicious account activity in a large variety of ways, including the following:
AI systems are ushering in a new era of fraud detection and security in the banking industry, offering dramatic improvements over traditional methods of fraud detection. However, AI models are built upon the learnings and practices of the traditional systems, and traditional methods still have their place.
Since implementation, various financial institutions and banks have found significant evidence to support the increasing adoption of AI fraud detection. Using advanced, long short-term memory (LSTM) AI models, American Express was able to improve fraud detection by 6%. And PayPal was able to improve their real-time fraud detection by 10% through AI systems running around the clock, worldwide.
In practice, use-cases for AI fraud detection in banking are plentiful and rising, including the following.
Decentralized and considered to be somewhat anonymous, cryptocurrency is favored by fraudsters for its difficulty to trace. AI fraud prevention tools can monitor blockchain transactions to identify unusual behaviors like rapid fund transfers and track stolen or illegal payments.
When integrated into online platforms, AI-powered chatbots can do more than customer service. By analyzing language patterns and user behavior, chatbots can be used to suss out scammers by identifying phishing attempts or identity thieves based on known conversation markers.
Banks can use AI systems to protect their clients and prevent fraudulent ecommerce purchases by analyzing customer behavior, purchase history and device information (such as location), flagging any transactions that deviate from historical patterns. They can also use computer vision, logic and reasoning to identify suspicious websites and warn users before making purchases from disreputable shops.
As a revolutionary technology, AI fraud detection is already having a dramatic impact on the banking industry, with potentially even greater potential. However, despite the many advantages offered by AI, this new technology is not without its challenges.
AI systems are getting better every day, but they are not infallible. AI models can frequently generate inaccurate results, known as hallucinations. In banking, inaccurate results may be mitigated by creating hyper-specialized models designed for very specific tasks, but these types of models limit the potential value of AI. While hallucinations are not so common as to make AI unusable, increasing accuracy will be critical for the advancement of AI in banking fraud protection.
Bias in data analysis has been an issue since the earliest days of science, long pre-dating computer technology. Unfortunately, the issue persists. In the sensitive field of financial services, much work has been done to eliminate bias and discrimination from lending practices and account protections. Eliminating bias in AI models built by potentially biased technologists is a critical challenge that must be overcome to avoid discrimination based on factors such as gender, race, disability and religion.
Issues of governance of data privacy are vital in the banking industry. AI models require access to massive amounts of data, which must be obtained and processed ethically. Furthermore, the implementation of AI must also be highly considered to avoid violating any existing data privacy laws. Indeed, as this new technology evolves, lawmakers and regulators may need to assess and update our current regulatory environment to ensure secure customer privacy.
IBM Security Trusteer Pinpoint Detect is SaaS for realtime risk assessment and fraud detection. It is part of the Trusteer family of products in the IBM Security portfolio and integrates seamlessly with IBM Safer Payments.
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