Let’s face it. Engaging your customers the right way is no easy task. Succeeding requires significant research and planning, a heavy dose of trial and error, and above all, a true understanding of your target audience. Often times, marketers spend so much time perfecting their customer engagement strategies for today’s audience and it becomes easy to lose sight of how quickly the future generation of buyers can begin impacting purchases. So how do you make sure your customer engagement strategies are built with future audiences in mind?
We set out to answer that question in a recent webinar hosted by Jay Baer, president and founder of Convince & Convert, with panelists Susan Reda, editor of STORES Media, Cathy Reese, The Weather Company, and Jay Henderson, director of IBM Marketing Cloud. The webinar participants discussed innovative customer engagement strategies, key ways the marketing and commerce industries are evolving, and what marketers need to know to prepare for future buying generations.