Creating a customer experience that makes your customers say “WOW” is how you create customers that will want to work with you time and time again.
When your customer relationships go from good to great, your customers won’t hesitate to refer you to friends and your business will undoubtedly grow.
This post reveals seven ways you can do just that (and stay tuned for part II!).
1. Go Above and Beyond for Your Customers
Go the extra mile for your customers.
Find out how they like their coffee and have a hot cup ready for them when they arrive to meet you. Offer a snack like a cookie or a muffin and your customer will certainly appreciate the kind gesture.
2. Treat Every Customer Like a Friend
Take care of your customers and treat them like they are one of your best friends.
That means making sure your customers feel at home in your place of business. If your customer is wearing a coat offer to take it for them, and do what you can to make them feel comfortable and relaxed.
Personally, I get agitated when I am hungry (hangry, if you will) and your customers probably get this way from time to time, too. A good stockpile of shareable snacks and a coffee machine go a long way towards brightening up your customer’s day.
Show your customers that you care about them any way you can. The more you care about the people you work with, the more they will want to work with you again.
3. Help Your Coworkers With Their Customers
Helping your coworkers ensure their customers have a “WOW” worthy experience will make them more likely to do the same for you.
If you truly care about your customers you should care about the people you work with too, because they can help you deliver an amazing customer experience. Having everyone work together to ensure that every customer interaction is positive creates amazing customer experiences.
4. Deliver a “WOW” Worthy Customer Experience
A business that knows what going above and beyond for their customers means are my good friends at Jackson’s Toyota.
At Jackson’s Toyota, customers having their car worked on can also enjoy a complimentary manicure or massage while they wait. This above and beyond level of customer service is why Jackson’s Toyota is one of the largest Toyota dealerships in the country.
Another example of a “WOW” worthy customer experience came to my attention the other day when I went to get a haircut at a new place called Sports Cut. I got a haircut experience called the MVP. I should also mention, I was the last customer of the night.
Not only did I get a haircut, I also had a shampoo and temple massage while sitting in a massage chair in a relaxing dark room.
When we returned to the haircut chair, I received a back massage and had my neck hairs trimmed with an electric razor. Furthermore, my hair was styled and I was sent on my way with a smile on my face and a $5 off coupon in my hand for my next visit. It was a fantastic customer experience and I will definitely be going back as long as I have hair to cut, or until I discover a better way to enhance my customer journey when I want a fresh cut.
Anything you can do to make your customers say, “WOW this is an awesome experience” you should do. That is what will make customers want to maintain their relationship with you into the future.
5. Remember The Things That Matter to Your Customers Most
Everyone has a favorite word and that word is their name.
No word makes the ears perk up more or has a sweeter sound. So, make a point to know your customer’s name and use it as often as possible. Using someone’s name communicates that you think they are someone worth remembering, not just another generic John Smith or a Jane.
Everyone has a favorite day of the year, too. That day is often their birthday. Ask your customer when their birthday is and if it’s not too far away, they just may consider a premium version of your product a birthday gift to themselves.
6. Keep it Real With Your Customers
With my good friends, I don’t tolerate my time being wasted and I waste no time telling my friends to keep it real. If my customers try to waste my time they will not succeed because I give them the same level of respect.
Keep it real and deliver highly positive experiences to your customers and they will become loyal, continuing to come back.
7. Strive to Create Customers for Life
Instead of thinking about what tactic you can use to get new people in the door, look at how you can connect on a deeper level with the customers you have already worked with before.
It’s more enjoyable to deliver an awesome experience than it is a mediocre one. It’s also much easier to get someone who has bought from you before to buy again.
Don’t shut the door on your best prospects by chasing new ones who don’t even know who you are yet.
How do you make your customers say “WOW” about your business and create an awesome customer experience?
Garin is a Web Developer, Marketing Strategist, Growth Hacker, Bodybuilder, and Entrepreneur who loves the hustle from Toronto. You can find him @Garin on Twitter & Instagram. Garin is a paid contributor to THINK Marketing.