THINK Contributor

12 creative marketing ideas for a 12 days of Christmas promotion

By , December 6, 2016

Some of my favorite memories as a kid were waking up on a frosty December morning and cracking open a door on my chocolate Christmas calendar.

Those Christmas calendars taught me how sweet it can be to be excited for a special day and every step along the way.

If you can make your audience half as excited for your emails and content as they were for a Christmas calendar chocolate as a kid, you won’t have a problem making plenty of sales online.

One way that you can use Christmas nostalgia to your advantage is by running a campaign that corresponds with the classic Christmas song “The Twelve Days of Christmas.”

This post has twelve creative ideas that rhyme with the twelve lines in the song “The Twelve Days of Christmas” and you can use these ideas to add value for your audience.

For example, you can apply each of the ideas in this post as a starting point for a fun email broadcast to send to your list in the twelve days leading up to Christmas.

By keeping your content fun and valuable, you can get your audience to look forward to your emails even when you’re obviously sending them to make sales.

This year, instead of a partridge in a pear tree… 

1. Give away something for free

“Free” is undoubtedly one of the most powerful words that you can use in marketing.

When something is FREE it has all the thrill of getting something new without the risk of post purchase anxiety.

Give something FREE to your audience and make sure it’s awesome.

And if you’re wondering what’s even more awesome than two turtle doves… 

2. Show some love

You are not a robot. (Hopefully).

Consider your emails, social media posts and communication from a human perspective; show the your audience some love.

When someone shares your content on social media, say thanks and they’ll be much more likely to do it again in the future. If you have time look at their recent posts and see if there is anything of theirs that you can share, and you share it, that will add value for your audience.

Today when I was driving back to my condo after dinner with my son, I saw a sign that said “Thankful people are happier.” Maybe it’s true. It doesn’t hurt to say “thank you” to the people who are there for you. It helps.

My experience has been that when you show appreciation, people more likely to help you again.

And if you want your customers to do business with you again, something that can help more than three French hens is to… 

3. Use a pen

In our increasingly digital world, taking the time to write something by hand is increasingly rare.

When I get a hand-written note it never fails to make me appreciate the time it took someone to write and send it to me in the mail.

Put a pen to paper and the person you send it to will know you cared enough to sit down and write something especially for them.

A handwritten note shows that you took the time and it feels genuine.

Even more important for your marketing than four calling birds is… 

4. Mind your words

Don’t underestimate the power of your words.

Countless people live on long after they are gone because of the words they wrote.

Timeless quotes take time to write. Great writing is created by a great amount of practice and a great amount of effort in the initial draft and subsequent edits.

Avoid rushing the words you write or the words you speak.

Giving mindful thought to the words you speak is anything but weak.

Because the words you use can create more value for you than even five golden rings.

5. Get more leads

Plenty of leads are what you need if you want your marketing to succeed.

Convert as much of your traffic into leads as you can. Lightboxes and compelling lead magnets are two of the most effective ways to get more people on your list.

Once you have a sizable list, follow up consistently, add value and you’ll turn plenty of leads into customers.

And if you want your marketing to be more productive than six geese a-laying

6. Keep on playing

If you don’t play, you won’t win.

If a strategy fails, don’t let it stop you from succeeding. If you fall seven times get up eight, adjust your strategy and try again.

Keep showing up and producing. It’s only a matter of time until you start winning.

“80 percent of success is showing up.” – Woody Allen.

Much like seven swans a-swimming, you should keep moving towards new opportunities and…

7. Always be beginning

Beginning something new is awesome through and through.

Explore new topics, try new strategies, use new tools and keep looking for new ways to take your marketing to the next level.

Only when your strategies are fresh are you able to better your best.

“Insanity: doing the same thing over and over again and expecting different results.” – Albert Einstein

When you are continually finding new ways to improve your marketing strategy, you’ll get juicier results than eight maids a-milking

8. Wealth is helping

“You can have everything you want in life if you will just help other people get what they want.” – Zig Ziglar

The more you can do to help others, the better.

When you show that you are interested in helping and enhancing the lives of other people, and not just trying to make profit, the people you help will want to work with you again.

The more helping others you do, the more other people will trust you. And trust leads to sales.

Smiles on your customers’ faces is a better sight to behold than even nine ladies dancing.

9. Keep on advancing

Do something every day to help your marketing advance.

Three key areas of digital marketing I recommend focusing on are: Traffic, Leads and Sales.

The more you can enhance your results in one or more of these key areas, the more your chances of success will improve.

If you are not moving forward, you are falling behind. So keep ideas for improving on your mind.

Once your lists grow, you will find that marketers will start jumping more than ten lords a-leaping at the chance to market to your list and I recommend that you handle these eager salespeople with care. 

10. Lists a keeping

Be very careful with who you recommend to your list.

Don’t let other people advertise to your list unless you don’t mind if a bunch of your subscribers suddenly go missing.

Building a list of people that trust you is not easy, but losing that trust is.

One less than awesome offer can cause plenty of people to leave your list forever.

My suggestion is not to avoid affiliate marketing, but rather, I recommend you buy all offers you promote and make sure that any offer you recommend is something you truly endorse and believe in.

Even when the offers you promote are awesome in every way, there will still be people with negative things to say. These negative folks might even seem louder than eleven pipers piping but don’t be dismayed!

11. Trolls griping

Trolls are a reality that every successful online marketer will encounter as they make their mark on the online world.

In the past, I have gotten into heated debates with negative people only to regret it afterwards.

What I have learned from experiences with negative people in the past is that trolls are not worth my time.

These days, as soon as someone sends negative vibes my way, I block them without delay.

When someone tries to start a social media fight, I don’t waste my energy being polite. My recommendation is to block every mean-hearted troll; it’s good for the soul. Besides, when you work with plenty of positive people, the sound of your success will echo even louder than twelve drummers drumming.

12. Bloggers blogging

Recently, I have participated in a few collaborative posts featuring many bloggers and I have realized the power of working together with many bloggers in the process.The power in producing a post that many bloggers work on is twofold.

First comes the power of the combined knowledge of all the bloggers involved sharing their best insights on a common topic.

Next comes the viral power of plenty of traffic that comes from many influential people sharing the same post.

Plus, there is the powerful bonus of networking with all of those influencers and getting to know them in the process.


There’s no shortage of ways for you to get amazing results with your marketing every day. Always be helping others if you want plenty of customers and no shortage of demand.

P.S. Don’t forget to get your kids a chocolate Christmas calendar this year.


Garin is a Web Developer, Marketing Strategist, Growth Hacker, Bodybuilder and Entrepreneur from Toronto who loves the hustle. You can find him @Garin on Twitter and Instagram. Garin is a paid contributor to THINK Marketing.

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