THINK Marketing 
fuel for the marketing mind.

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Why marketers should think like meteorologists: A checklist for integrating weather data...
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THINK Contributor
Ysabel Yates
The hitchhiker's guide to email testing
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THINK Marketing
Justis Saayman
eROI: It’s time to take the YOU out of user experience
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THINK Contributor
Aimee Reed
3 things you didn’t know you could A/B test
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THINK Contributor
Joel Comm

Gartner positions 22 #multichannel campaign management (MCCM) vendors. Check out this #report to learn how:… twitter.com/i/web/status/8…

 
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Why boundaryless retail is the future of marketing
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THINK Marketing
Dik Whitten
Hatching your next great idea: 5 ways to set the stage
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THINK Contributor
Jennifer Goforth Gregory
Cognitive Storytelling
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THINK Contributor
Neil O'Keefe
Shopping decisions are painful: How marketers can help
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THINK Marketing
david-pyrzenski
The art (and science) of benchmarking your marketing performance
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THINK Contributor
Sam Melnick
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Driving customer advocacy through personalized marketing
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THINK Contributor
Stan Phelps
Why data is the key to long-term customer relationships
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Forbes
AJ Agrawal