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Hatching your next great idea: 5 ways to set the stage
The art (and science) of benchmarking your marketing performance
Driving customer advocacy through personalized marketing
Why data is the key to long-term customer relationships
Warming up an IP address: Data and timing
How Watson is redefining the business landscape
Equals 3: 7 reasons AI is a competitive advantage for marketers
Sustainability marketing: lessons from 3 brands doing it right
How gamification is changing the business world