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How to use analytics to create a truly customer centric business
Finding your passion – driven by today’s cognitive era
3 things you need to know to enhance your mobile app experiences
Personalization: How to balance privacy with providing value to consumers
5 strategic ways to use geo-targeting to increase website conversion
A 40-year transformation now brings us GWYN, the Cognitive gift giver
HelloWorld: 5 tips for promotions, prizes and contests
How marketers are using Watson to drive the future of brand communication
Driving conversion through analyzing customer data
Live Más: How eROI helped Taco Bell turn loyalty into a winning game