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What’s the difference between customer journey analysis and attribution?
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THINK Marketing
Ana Cardenas
2017's top 3 data and marketing innovation themes
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THINK Contributor
Neil O'Keefe and Lindsay Hutter
Why personalization in advertising is more than just a fad
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THINK Contributor
Todd Wasserman

Kicking off day 2 of #nrf17! What are you looking forward to today? ibm.co/2jcreBH #WatsonMarketing

 
How cognitive technology can help improve the gen Z retail shopping experience
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Forbes
Kimberly A. Whitler
Customer service in a digital world: The last best experience
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THINK Marketing
Russell Gowers
Why IT will be key to successful VR marketing
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CIO
Matt Kapko
Mastering content management with cognitive
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THINK Contributor
Stan Phelps
Experience Vasaloppet through a mobile app
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THINK Marketing
Veronica Summers
Gen Z is on the rise, here is what you need to know
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Forbes
Jeff Fromm
6 ways AI will evolve in 2017 (And how business owners should prepare)
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Forbes
Jayson DeMers