“Running a start-up is like riding on a roller-coaster. You experience ups and downs every day!”, Serena, the inventor of Ozmo smart water bottle and mobile app, offered a vivid description of the excitement she has been experiencing ever since she started the Ozmo project.
Being an experienced product manager before pursuing her entrepreneurial dream, Serena is well aware of the potential challenges and stages that every product has to go through before becoming a market favourite. It is in fact this apparently irrelevant experience in product management that empowers Serena with the strong spirit and persistence to face the hiccups with smiles along the way.
In fact, Serena often dreams of developing health-related products that would benefit everyone in the society. Staying fit and healthy, and in particular drinking enough water, are the topics that Serena concerns most, given her family’s medical history of diagnosing severe illness. A few years ago when health-monitoring wearables hit the market, Serena dared to pick a different direction. Instead of following the trend to develop another wearable device, Serena headed back to basic – she devoted herself to promoting the importance of drinking water through digital technology.
Serena left her position as a product manager and teamed up with her partner to develop the Ozmo smart bottle and mobile app, which helps users stay hydrated on the go and maintain a smarter and healthier style of living. To Serena, joining the Cyberport community has been a great experience. She is especially impressed with the swift response she receives every time from the Cyberport team when support is needed, whether it is about the need to get connected with potential investors, or to organise product trial to collect customers’ feedback.
With the entrepreneurship support from Cyberport, Ozmo is growing fast. Apart from the Hong Kong market, they are also having business sales in the US.