Shantha Farris currently serves as Global Sales and Commerce Strategy Leader, Customer Transformation with IBM Consulting. Her expertise in business and management resonates both with digitally sophisticated companies as well as those embarking on digital transformation journeys. In her role, Ms. Farris develops actionable strategic initiatives, designs operational processes, and leads operations management as well as management of key business partner relationships focused on mobile and digital platforms. Deep expertise in fractionating technology-based business problems to identify profitable digital strategies and solutions has led to great success for her clients, with a proven track record of excellence in business units of USD 500M+ and partnerships with companies USD 50B+.