Krystal Deiters is the Global Strategic Partner Leader for Adobe at IBM Consulting. She is responsible for driving innovation and growth in the partnership, focusing on industry-leading, AI-based offerings such as Experience Strategy & Design, Content Supply Chain, and Personalization at Scale. Prior to this role, Krystal led global design and transformation capabilities for IBM Consulting's Strategic Partners & Ecosystem portfolio, IBM Blockchain, and IBM Cognitive Process Services.