Fabricio Lira is Director of Data & AI at IBM, with 20+ years of experience in sales, strategy, leadership, and digital transformation. Across 16 years at IBM, he led the creation of the Data & AI business unit in Brazil and the IBM Watson go-to-market, among other business and ecosystem initiatives across Latin America. He holds an MSc in Strategy and Innovation from Fundação Dom Cabral and specialization from MIT Sloan, and is a professor and TEDx speaker.