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Creating Audiences from Engagement Insights

See how to create an audience from customer engagement insights provided by Watson Marketing Insights. (Video 1 of 2)

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Refining audiences

See how to refine an audience created from customer engagement insights provided by Watson Marketing Insights. (Video 2 of 2)

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Watson Marketing Insights - 30 Day Free Trial Overview

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White papers

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Change the way you see your customers

This smart-paper helps you see how advanced analytics can help you get ahead of your customers.

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The Power of Cognitive Marketing: IBM Watson Marketing Insights

An introduction to IBM Watson Marketing Insights and a look at its business value, key components and basic architecture.

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Other resources

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IBM Watson Marketing Insights

Learn how to deepen your understanding of customers and predict behaviors to increase the success of targeted interactions.

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