Feature spotlights

Deeper customer relationships

Build a targeted, ongoing dialogue with customers and prospects using data from local, cloud and third-party sources including previous interactions and responses, current behaviors and events.

End-to-end campaign management

Manage campaign logic and delivery including audience segmentation, ad-hoc field creation, exclusions, assignment of offers and channels, and the execution of email, mobile push and SMS campaigns.

Campaign measurement and reporting

Accurately measure and report on marketing activities to enhance insights, decision making and marketing accountability.

Rapid campaign creation

Reuse campaign management building blocks including audiences, segments, offers, treatments and exclusion rules.

Analyze interaction data

Create stronger customer relationships, loyalty and lifetime value with access to an extensive interaction history including offers presented, campaign details, and response or non-response data.

Easy-to-use flowchart interface

Design and manage complex, multichannel campaigns with greater flexibility and ease. Reduce campaign cycle times and overall time-to-market with best-in-class campaign management functionality.

Reuse campaign building blocks

Provides a central repository for reusable offers, segments and contact and response history. Create offers based on templates with standard and custom attributes. Generate offer attribute values.

Measure marketing activities

Evaluate activities across any data point including segments, products, channels, brand and time. Attribute direct, indirect and inferred responses to specific campaigns using attribution methods.

Technical details

Software requirements

Click the link below to see a complete list of software requirements for IBM Campaign.

    Hardware requirements

    Click the link below to see a complete list of hardware requirements for IBM Campaign.

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