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What is the IBM Universal Behavior Exchange Toolkit for IBM Marketing Software and where can I download it

Question & Answer


Question

What is the IBM Universal Behavior Exchange Toolkit for IBM Marketing Software and where can I download it

Answer

The UBX Toolkit provides a way for locally installed applications, also called On
Premise applications, to interact with IBM Universal Behavior Exchange (UBX).

UBX creates a structure that supports dynamic relationships between independent
software applications that register with UBX. Each UBX participating application
can provide different types of marketing data and different ways to identify
individual customers. The UBX Toolkit installs behind your corporate firewall to
securely connect your local applications and databases to UBX APIs and the IBM
Commerce ecosystem.

You can use the UBX Toolkit to perform the following actions:
A.) Upload audience data from a local application to UBX. The application appears
in UBX as an audience source endpoint (audience producer).

B.) Download event data from UBX to a local application. The application appears
in UBX as an event subscriber (event consumer) endpoint.

C.) Download audience data from UBX to a local application. The application
appears in UBX as an audience destination (audience consumer).

More information including download link and user guide can be found here:
UBX Toolkit

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Document Information

Modified date:
30 January 2019

UID

ibm10777949