WebSphere Product Center - PIM for eCommerce Solution Definition

Abstract

The WebSphere Product Center (currently at Version 5.3.1) PIM for eCommerce solution enables businesses to more effectively and efficiently manage information about the products offered on their business to consumer (B2C) on-line stores. The solution provides capabilities, which simplify and improve the process for authoring, enriching, consolidating, and validating product information. The solution is an essential tool for those businesses looking to ensure potential eCommerce customers see only accurate, complete, and compelling product information. In addition to customer facing sites, this solution can also be used to support business to business (B2B) sites and even internal help sites.

Though this solution is applicable across a broad range of industries, the numerous successful deployments by retailers and distributors demonstrate an especially good fit for those segments. Leveraging that experience, IBM has developed a repeatable framework that incorporates learned best practices.

The following paper describes at a high level the business problem companies face, the value they can achieve from deploying the PIM for eCommerce solution, and also the solution’s components.