Unique Buyers

Answer

Top Line Metrics
The number of unique buyers who made a purchase during selected time period as determined by registration ID.

Marketing Channels
The unique number of visitors who have purchased during the report period and whose purchase occurred in a session that can be attributable to the channel viewed during the selected time period.

Marketing Programs
The unique number of visitors who have purchased during the report period and whose purchase occurred in a session that can be attributable to the MMC item viewed during the selected time period.

Natural Search
The unique number of visitors who have purchased during the report period and whose purchase occurred in a session that can be attributable to the search engine or term viewed during the selected time period.

Referring Sites
The unique number of visitors who have purchased during the report period and whose purchase occurred in a session that can be attributable to the referring site viewed during the selected time period.

On-Site Search
The total unique buyers who purchased the primary item during selected time period.

Profile Segments
The number of unique registrants who met the input criteria and who made at least one purchase during the Output Date Range.

Inbound Link Analysis
The number of registrants who made a purchase during a session driven by the campaign element between campaign start and end dates.

On-Site Link Analysis
The number of unique buyers that make a purchase within the current session after hitting the link being tracked between campaign start and end dates. The number of visitors who made a purchase between the campaign start date and track activity until date.