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What is the best practice for tracking Xtify push notifications?

Question & Answer


Question

What is the best practice for tracking Xtify push notifications?

Answer

To track inbound links from Xtify push notifications (links that direct users back to your tagged website), you will need to?append cm_mmc tracking parameters to these links.

If you wish to also track exposure of these links (i.e. tracking who sees it) in addition to interaction with these links (i.e. tracking who clicks it), you will need to use Impression Attribution. If you do not already have Impression Attribution enabled, please talk to your IBM Digital Analytics account/sales representative about purchasing this module.

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Document Information

Modified date:
08 December 2018

UID

ibm10772553