Question & Answer
Question
What type of tags should be used to correctly track videos?
Answer
The Element tag can be used to track videos on your site, with advanced video tracking being possible using Element Tag Attributes. These can be used to track video actions such as play/pause/completion, etc.
The relevant Element Tag Attributes are 13 (Video Status), 14 (Video Time Stamp) and 15 (Video Length).
For additional information on video tracking, please refer to the below article on the IBM Digital Analytics Knowledge Center:
https://www.ibm.com/support/knowledgecenter/en/SSPG9M/Implementation/impl_video.html
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Document Information
Modified date:
08 December 2018
UID
ibm10751585