Question & Answer
Question
Event Points
Answer
Event Points are defined as the total number of points captured for the selected conversion event during the specified date range. Event points are an optional value that can be passed in the Conversion Event tags. ?
Event points allow you to establish an arbitrary ?value? for a conversion. The point value allows relative weighting of an Event?s ?initiation? and ?completion?. Action Type 1 reflects and initiation. Action Type 2 reflects a completion.? For example, a visitor initiating a low value event might be worth 5 points, whereas a visitor completing a high value event might be worth 50 points.
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Document Information
Modified date:
08 December 2018
UID
ibm10750311