New Visitors

Answer

Top Line Metrics
Number of unique, first-time visitors during selected time period. This includes visitors who never received a Digital Analytics cookie from your website and visitors who previously received the Digital Analytics cookie but deleted it.

Visitor Purchase Funnel
Number of unique visitors who visit the site for the first time during the selected time period.

Marketing Programs
Number of new sessions attributable to this MMC item.

Natural Search
Number of visitors who made their first visit to website as a result of coming from a search engine / search string combination during selected time period.

Referring Sites
Number of visitors who made their first visit to website as a result of coming from referring site during selected time period.

Page Categories
The number of unique, first-time visitors (or those who have deleted their cookie since the last visit) who visit the specified content category during the specified time period.

Inbound Link Analysis
The number of first time visitors driven by campaign element between campaign start and end dates.

Truepath
The number of unique, first-time visitors during selected time period.